This Halloween will mark the 3 year anniversary of the launch of my men’s community “We Are the They”. This week is also the launch of our 6th leadership group and to date we have had over 500 men join this movement in one regard or another. I’ve been thinking a lot about the group. What to do better, what makes it successful, and overall, why it keeps growing and attracting more men to the community.
I’d like to answer those questions by sharing some of the members stories. I’ll start with Matt Barre. This is a very successful real estate agent from England but living in Tucson Arizona. Prior to WATT he spent the majority of his time with his wife and kids or working in his business. He joined the group because he was looking for other like-minded men to become close with. In his own words he never had a “best friend” that he could count on.
Fast forward two years and he has a half a dozen best friends, all whom he met through We Are The They. He mentioned to me in a text earlier this summer that he had never had a birthday he wanted to celebrate his whole life because nobody would ever celebrate it with him. Two years in a row over a dozen people have flown to Arizona to celebrate this man on his birthday and to spend that special day with him.
I recently had Matt share his journey in WATT and how he found his best friends with one of our groups. It is a little longer but it will be the best 30 seconds of your day if you want to watch it. Here is the link: https://www.youtube.com/watch?v=jQDBHOsRks0
The next member I want to highlight is Solo Tuiaki. He joined the group a little over a year ago and in December of this year, after our first
event he decided to take his life serious. He sent me this text and photos last week telling me about his journey...
"Proximity is Power! On the left, you see me on day one with WATT at the Be One Conference men's hike in 2023, and on the right is me today. A crucial part of my weight loss journey has been the incredible men I surrounded myself with—brothers I met from the very beginning, who inspired me to achieve my goals quickly. When I attended my first Ludus in December 2023, I faced a choice: would I be someone who talked about my problems without taking action, or would I confront my challenges and show up to the next Ludus with real results? Being surrounded by motivated individuals fueled my desire to become one of them. I wanted to be the next bad ass at the next Ludus. My vision was clear, and I had strong support; I knew I could reach out to at least five guys in my group for advice on diet, exercise, or supplements. Dieting, exercising, and waking up at 4:30 AM were all tough, but now, if I don’t do them, my life feels “hard.” I’ve embraced a new challenge: not showing up for my best self. Since last year, I’ve lost weight, going from 286lbs to 204lbs."
This is his before and after...
The last member I want to tell you about is Bryan Wrigley. He joined the program last year and after taking the jump in Moab he left behind this previous version of himself that was full of shame and fear. He runs one of the most successful companies in Utah and has 100’s of employees. He is very successful in life and his career. What he didn’t have was a place where he was held accountable to be the best version of himself. A place he could be seen for all he is and all he is not and still know that he was enough.
His story is told in the documentary that we created last February that you can see here (https://www.youtube.com/watch?v=jNF8R1hjuNw).
Here is a picture of him one year ago when he joined this program
...and this is him today!
This program works because it helps you see where you are falling short or are out of integrity.
It works because it helps you change your behaviors.
It works because you are held accountable to your new values system and goals you set.
It works because you have 49 other guys supporting you and creating a community so you don’t have to do it alone.
And it works because we have mentors and guides in every area of life helping us to see what it possible and the best path to create that success in our own lives.
The group is now open. We just launched Monday Oct 21st and this group will fill up with 50 new men. Is this calling you? Do you want to create the type of momentum that can only come from buying completely in? Visit us at https://www.wattleaders.com/begin and create the changes and friendships in life that you have been wanting. See you soon!
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